Masters
Client Masters / Creative Director Bastien Braconnier, Eliott Duckers / Artistic Director Nicolas Bebronne / Designers Nicolas Bebronne, Romain De Pape, Laurent Poignot / Project Management Giulia Canis / Brand Strategist Emilie Colleye / Website Design & Development Epic Agency / Photos Antoine Sedran, Armand Maertens, François Asal / Scenography Eliott Duckers, Giulia Canis, Bastien Braconnier
Brand Movie: Creative Directors Bastien Braconnier, Eliott Duckers / Project Manager John Akwete / UAE Footage The Crew Media / Belgium Footage Matthias Krafft / Editors Matthias Krafft, Createdbymille / Motion Design Createdbymille / SFX Createdbymille / Colorgrading Matthias Krafft, Createdbymille
House of Icons
We led a complete rebrand to elevate the championship into a culture brand.
From strategy to design, we created a new identity built around the idea of Masters as a House of Icons, balancing heritage, performance and lifestyle. The project included the logo and visual system, the digital ecosystem, and the development of a coherent brand language across content, photography and motion.
To introduce this new chapter, we also designed the reveal experience, from the brand film to the scenography of the gala evening, turning the launch of the new identity into a defining moment for Masters.
BRAND FILM
For the reveal of the new Masters identity, we created a brand film designed to capture the essence of the championship: heritage, precision and quiet intensity.
Blending real footage shot across Europe and the Middle East with crafted visual sequences, the film reflects the dual nature of Masters, both deeply rooted in racing history and confidently moving forward. The film opens with a cinematic sequence starring Jann Mardenborough and Oliver James Webb. It then focuses on atmosphere, texture and rhythm, letting the sounds, the machines and the gestures speak for themselves.
The result introduces the new visual identity while celebrating the spirit of Masters: a house built around icons.
Client: Masters
Agency: Braconnier
Creative Directors: Bastien Braconnier, Eliott Duckers
Artistic Director: Nicolas Bebronne
Designers: Nicolas Bebronne, Romain De Pape, Laurent Poignot
Project Management: Giulia Canis
Brand Strategist: Emilie Colleye
Website Design & Development: Epic Agency
Photos: Antoine Sedran, Armand Maertens, François Asal
Scenography: Eliott Duckers, Giulia Canis, Bastien Braconnier
Brand Film Credits
Creative Directors: Bastien Braconnier, Eliott Duckers
Project Manager: John Akwete, Giulia Canis
UAE Footage: The Crew Media
Belgium Footage: Matthias Krafft
Editors: Matthias Krafft, Createdbymille
Motion Design: Createdbymille
SFX & VFX: Createdbymille
Colorgrading: Matthias Krafft, Createdbymille
Comedian 1: Oliver James Webb
Comedian 2: Jann Mardenborough
Comedian 3: Gilles
