Our rebranding of Masters featured on The Brand Identity

Our rebranding of Masters Historic Racing has been featured on The Brand Identity, one of the leading platforms dedicated to visual identity and branding.

Following six months of work, we’re proud to see the project highlighted by The Brand Identity.

The feature explores the transformation of Masters into a culture brand, from the development of the visual identity system to its extensions across merchandise, motion and experience.

It’s always meaningful to have a project resonate beyond its initial context and enter a broader design conversation.