Client Krafft / Brand Identity & Art Direction Nicolas Bebronne / Creative Sparring Bastien Braconnier, Romain De Paepe / Project Management Mélissa Wilmet
Raw energy
We made the identity for our favourite videographer. Matthias Krafft has been shooting with us for years, on track and on set, and it was about time his own name got the treatment we give our clients. Here’s Krafft Films, a visual production house with a Germanic accent: engineered, precise, black and grey with one orange.
The brand
Krafft shoots speed. Race tracks, pit lanes, commercial sets. The brand needed the same properties as the work: precise, engineered, nothing added for effect. So we drew it like hardware. Fixed geometry. Tight tolerances. Every element has a job.
A triangular badge, drawn from scrutineering stickers, competition patches and mechanical stamps. It is the most compact form of the identity and the fastest to read. Two versions. KRAFFT FILMS for the founding craft. VISUAL PRODUCTION HOUSE for the wider offer. Proportions, alignments and internal ratios are fixed. The badge is never redrawn.
The wordmark states the name. It carries the institutional side of the brand: headers, credits, contracts, anywhere Krafft has to be read before it is recognised. The badge takes the rest. Stickers, patches, garments, car markings. The two can appear together. Neither is ever retyped by hand.
Client: Krafft
Agence : Braconnier
Brand Identity & Art Direction: Nicolas Bebronne
Creative Sparring: Bastien Braconnier, Romain De Paepe
Project Management: Mélissa Wilmet