A New York-based producer came knocking, looking for a branding partner. We said yes.

SASA is a boutique production agency that creates made-to-measure content, from photography and video to full-scale event production. It represents the new creative energy of New York: bold, diverse, and unfiltered.

Melissa, the founder, reached out to us to define her brand universe and visual identity. From the very first conversations, her core values stood out clearly: diversity, inclusivity, and creative excellence. Our role was to turn those into a distinctive visual language.

We based the identity on a simple idea: mixing typefaces and font weights within the same word. A visual metaphor for SASA’s adaptability and its ability to weave multiple perspectives into a single narrative.

The result is a vibrant and versatile brand that reflects the agency’s creative agility and bold spirit.