Formula One Rolex
Belgian Grand Prix 2024
Photo, video, creative direction,
social media management
social media management
Client Spa Grand Prix SA / Coordinator at Spa Grand Prix Pascal Freches (Webstorm) / Strategy, Creative and Artistic Direction Bastien Braconnier / Videographers Olivier Nadrin, Alessandro Cara, Matthias Krafft, Romain Wilmet / Editor Tom Van Muchele / Photographers Antoine Sedran, Thomas Sedran, Robin Nicolas, Lucas Liesens, Lucien Amand / TikTok Team Cocobolo (Alixe Vuylsteke, Giulia Canis, Margot Corman, Fanny Cottin / Motion Design Romain De Paepe / Illustrations Martin Saive
Just like last year — only better.
Every year, it’s the same old story: it feels like we have to climb Everest in flip-flops. A few months before the event, the tension starts to rise. Then come the schedules, getting familiar with the program, more schedules, assigning tasks to everyone—and that’s when doubt sets in, faced with the scale of the mission. Then the trucks roll in, the F1 city is built in no time, and everyone switches to “machine mode” for an intense week to cover the Kingdom’s biggest sporting event. For the agency, this mission demands a high level of coordination, artistic direction, and creativity to capture every moment.
Inspired by Martin Parr
Martin Parr is arguably the quintessential photographer of authenticity. To showcase the fans as faithfully as possible, we drew heavily on his distinctive style: flash photography in broad daylight, spontaneous, candid shots full of energy.
CREATIVE VIDEO CONCEPTS
We put our heads together and came up with a bunch of original video concepts for the Spa Grand Prix! Think treasure hunts in the paddocks, daily highlight reels with a twist, and even a game of Connect Four played with the drivers. The goal? To create fun, immersive, and memorable content that brings the event to life in a whole new way.
SKETCHes
Martin Saive’s quick sketching captured the race’s key moments live.
With a tongue-in-cheek twist, of course.
With a tongue-in-cheek twist, of course.
