For the reveal of the new Masters identity, we created a brand film designed to capture the essence of the championship: heritage, precision and quiet intensity.
Blending real footage shot across Europe and the Middle East with crafted visual sequences, the film reflects the dual nature of Masters, both deeply rooted in racing history and confidently moving forward. The film opens with a cinematic sequence starring Jann Mardenborough and Oliver James Webb. It then focuses on atmosphere, texture and rhythm, letting the sounds, the machines and the gestures speak for themselves.
The result introduces the new visual identity while celebrating the spirit of Masters: a house built around icons.