We crafted a new brand identity for architecture practice Vingt Mars

Branding

Vingt Mars marks the transformation of Belgian architecture practice Alinea into a multidisciplinary collective driven by a shared vision of the future.

More than a name change, it reflects a shift in posture from a traditional architecture studio to a group shaping spaces through dialogue, balance and long-term thinking.

The name vingt mars refers to the spring equinox, a moment of perfect equilibrium between light and darkness, a symbolic turning point where a new cycle begins. It embodies the idea of balance, transition and collective rhythm. For the team, architecture is not static; it is a living process that connects present decisions to future ways of inhabiting the world.

Through naming, visual identity and launch strategy, the rebranding positions Vingt Mars as a practice where the future is not anticipated but is already shaped in the present.