{"id":3350,"date":"2026-10-05T20:47:13","date_gmt":"2026-10-05T20:47:13","guid":{"rendered":"https:\/\/braconnier.agency\/?post_type=work&#038;p=3350"},"modified":"2026-10-09T11:57:35","modified_gmt":"2026-10-09T11:57:35","slug":"regina-club","status":"publish","type":"work","link":"https:\/\/braconnier.agency\/fr\/work\/regina-club\/","title":{"rendered":"Regina Club"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3350\" class=\"elementor elementor-3350\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f90f8 e-con-full e-flex e-con e-parent\" data-id=\"c9f90f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-016c050 e-con-full e-flex e-con e-child\" data-id=\"016c050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4500e51 elementor-widget elementor-widget-heading\" data-id=\"4500e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Regina Club<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b70c81 e-con-full e-flex e-con e-child\" data-id=\"4b70c81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157463a elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"157463a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cbcdb67 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/braconnier.agency\/fr\/category\/art-direction\/\" class=\"elementor-post-info__terms-list-item\">Direction artistique<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/branding\/\" class=\"elementor-post-info__terms-list-item\">Branding<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/creative-direction\/\" class=\"elementor-post-info__terms-list-item\">Direction Cr\u00e9ative<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/naming\/\" class=\"elementor-post-info__terms-list-item\">Naming<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c186566 e-con-full e-flex e-con e-parent\" data-id=\"c186566\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-db26ad6 e-con-full e-flex e-con e-child\" data-id=\"db26ad6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d2c0f0 e-grid e-con-full e-con e-child\" data-id=\"5d2c0f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e24a1b elementor-widget elementor-widget-text-editor\" data-id=\"5e24a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Client<\/strong> Regina Club\u00a0 \/\u00a0 <strong>Direction Cr\u00e9ative<\/strong> Romain De Paepe\u00a0 \/\u00a0 <strong>Direction artistique &amp; Lead design<\/strong> Nicolas Bebronne \/ <strong>Design compl\u00e9mentaire<\/strong> Nicolas Bebronne, Romain De Paepe, Melvin Fernandez \u00a0\/\u00a0 <strong>Strat\u00e9gie<\/strong>\u00a0 Emilie Colleye\u00a0 \/\u00a0 <strong>Gestion de projet<\/strong> M\u00e9lissa Wilmet\u00a0 \/\u00a0 <strong>Site web<\/strong> Fran\u00e7ois M\u00fcller<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b160bc4 e-flex e-con-boxed e-con e-parent\" data-id=\"b160bc4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e042e36 elementor-widget elementor-widget-text-editor\" data-id=\"e042e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Regina Club est une salle live \u00e0 Li\u00e8ge. Concerts, spectacles, stand-up, d\u00e9gustations, dans une salle assez petite pour que le premier rang soit presque sur sc\u00e8ne. La premi\u00e8re phase du travail, nous ne l'avons pas pass\u00e9e \u00e0 dessiner, parce que la vraie question n'\u00e9tait pas de savoir \u00e0 quoi le lieu devait ressembler. Elle \u00e9tait de savoir pourquoi on devrait lui faire confiance.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62640df e-flex e-con-boxed e-con e-parent\" data-id=\"62640df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e91bb9 elementor-widget elementor-widget-text-editor\" data-id=\"4e91bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Trouver quelque chose \u00e0 faire un vendredi soir a cess\u00e9 d'\u00eatre difficile il y a longtemps. Savoir ce qui m\u00e9rite la soir\u00e9e, voil\u00e0 le vrai sujet. Regina Club ne vous vend donc pas un \u00e9v\u00e9nement, il se porte garant : on suit un label sans conna\u00eetre l'artiste, on fait confiance \u00e0 une maison d'\u00e9dition sans conna\u00eetre l'auteur, et on entre au Regina Club sans demander qui joue. L'acc\u00e8s n'a jamais \u00e9t\u00e9 le luxe. Le discernement, si.<\/p><p>Regina vient du latin et signifie reine, lui-m\u00eame d\u00e9riv\u00e9 de rex, roi. Le nom le disait d\u00e9j\u00e0, alors nous l'avons dessin\u00e9 plut\u00f4t que de chercher une m\u00e9taphore. La couronne est construite sur des lignes de fuite qui convergent sous la salle, ce qui fait lire ses pointes autant comme de la lumi\u00e8re que comme de l'or. Ce sont les ampoules au-dessus de la porte d'un th\u00e9\u00e2tre, la marquise qui annonce \u00e0 la rue qui joue ce soir. Tout le reste du syst\u00e8me d\u00e9coule de cette deuxi\u00e8me lecture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0591d38 e-con-full e-flex e-con e-parent\" data-id=\"0591d38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-361aab0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"361aab0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-474789c elementor-widget elementor-widget-image\" data-id=\"474789c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1040\" height=\"1300\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_crown.webp\" class=\"attachment-full size-full wp-image-3385\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_crown.webp 1040w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_crown-240x300.webp 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_crown-819x1024.webp 819w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_crown-768x960.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_crown-10x12.webp 10w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ccfc9f e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"1ccfc9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd715e elementor-widget elementor-widget-image\" data-id=\"9dd715e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1043\" height=\"1300\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-regina_black.webp\" class=\"attachment-full size-full wp-image-3389\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-regina_black.webp 1043w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-regina_black-241x300.webp 241w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-regina_black-822x1024.webp 822w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-regina_black-768x957.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-regina_black-10x12.webp 10w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8abac19 e-con-full e-flex e-con e-parent\" data-id=\"8abac19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cccad53 elementor-widget elementor-widget-video\" data-id=\"cccad53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/ReginaClub_Logo_Construction_1080p_1.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-construction.webp\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bee9268 e-grid e-con-boxed e-con e-parent\" data-id=\"bee9268\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d46063f elementor-widget elementor-widget-text-editor\" data-id=\"d46063f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLE BILLBOARD\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d89bd8 elementor-widget elementor-widget-text-editor\" data-id=\"9d89bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les anciennes marquises fonctionnaient sur une grille. Des emplacements fixes, des hauteurs de lettres fixes, un nom qui devait porter jusqu'\u00e0 l'autre trottoir. Nous avons construit l'identit\u00e9 de la m\u00eame fa\u00e7on : trois ou six colonnes sur neuf lignes, avec des niveaux d\u00e9finis pour le titre, les sous-titres et la couronne. Une seule grille met en page un post Instagram, une enseigne au-dessus de la porte, une carte de bar et un tarif. C'est elle qui permet \u00e0 la salle d'annoncer un trio de jazz, une soir\u00e9e stand-up et une d\u00e9gustation la m\u00eame semaine sans que la marque se dissolve dans celui qui monte sur sc\u00e8ne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37bd037 e-grid e-con-full e-con e-parent\" data-id=\"37bd037\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a10885 elementor-widget elementor-widget-video\" data-id=\"0a10885\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/Braconnier-regina-marquee.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_theater1-1.webp\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ea075 elementor-widget elementor-widget-video\" data-id=\"c3ea075\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/reginaclub-logo-light.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e94891 e-con-full e-flex e-con e-parent\" data-id=\"1e94891\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5933ee elementor-widget elementor-widget-image\" data-id=\"e5933ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_FACADE_6.webp\" class=\"attachment-full size-full wp-image-3387\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_FACADE_6.webp 1920w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_FACADE_6-300x200.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_FACADE_6-1024x683.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_FACADE_6-768x512.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_FACADE_6-1536x1024.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_FACADE_6-18x12.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba1138 elementor-widget elementor-widget-image\" data-id=\"4ba1138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_BAR_1.webp\" class=\"attachment-full size-full wp-image-3380\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_BAR_1.webp 1920w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_BAR_1-300x200.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_BAR_1-1024x683.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_BAR_1-768x512.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_BAR_1-1536x1024.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_BAR_1-18x12.webp 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59f6de3 e-grid e-con-full e-con e-parent\" data-id=\"59f6de3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c02e03 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3c02e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"1300\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina_signal.webp\" class=\"attachment-full size-full wp-image-3395\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina_signal.webp 1040w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina_signal-240x300.webp 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina_signal-819x1024.webp 819w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina_signal-768x960.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina_signal-10x12.webp 10w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-428283d elementor-widget elementor-widget-image\" data-id=\"428283d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"1300\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-regi_situ.webp\" class=\"attachment-full size-full wp-image-3388\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-regi_situ.webp 1040w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-regi_situ-240x300.webp 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-regi_situ-819x1024.webp 819w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-regi_situ-768x960.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_logo-regi_situ-10x12.webp 10w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68cf8ff e-con-full e-grid e-con e-parent\" data-id=\"68cf8ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02de9cb elementor-widget elementor-widget-text-editor\" data-id=\"02de9cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>LA VOIX<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a563f1 elementor-widget elementor-widget-text-editor\" data-id=\"9a563f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Il recommande, il ne cherche pas \u00e0 convaincre. Nous avons \u00e9crit le ton en sept paires, parce qu'un ton se tient plus facilement quand on sait ce qu'il n'est pas.<\/p><p>Confiant, jamais arrogant. Curieux, jamais opportuniste. \u00c9ditorial, jamais promotionnel. \u00c9l\u00e9gant, jamais ostentatoire. Accessible, jamais \u00e9litiste. Chaleureux, jamais familier. Inspirant, jamais injonctif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a93eb7e e-con-full e-flex e-con e-parent\" data-id=\"a93eb7e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c18ff elementor-widget elementor-widget-video\" data-id=\"c3c18ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/08\/regina_typo.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\" poster=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_typo-plaak-ce-soir.webp\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d30c378 e-con e-atomic-element e-flexbox-base e-default-div e-d30c378-107f0fe\" data-id=\"d30c378\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d30c378\">\n    <div class=\"elementor-element elementor-element-ca2f5dc e-con e-atomic-element e-div-block-base e-default-div e-ca2f5dc-01e4391\" data-id=\"ca2f5dc\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"ca2f5dc\">\n    \t\t\t<div class=\"e-46119b6-14a4f7c e-svg-base e-default-div\" data-interaction-id=\"46119b6\" data-e-type=\"widget\" data-id=\"46119b6\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" style=\"width: 100%; height: 100%; overflow: unset;\" viewbox=\"0 0 1155 56.81\"><defs><style>      .cls-1 {  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class=\"attachment-full size-full wp-image-3391\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_member-regina-07.webp 2250w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_member-regina-07-300x169.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_member-regina-07-1024x576.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_member-regina-07-768x432.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_member-regina-07-1536x864.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_member-regina-07-2048x1152.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_member-regina-07-18x10.webp 18w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a382e3 e-con-full e-flex e-con e-parent\" data-id=\"1a382e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb7e49 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8eb7e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"1371\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina-pattern.webp\" class=\"attachment-full size-full wp-image-3400\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina-pattern.webp 2250w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina-pattern-300x183.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina-pattern-1024x624.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina-pattern-768x468.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina-pattern-1536x936.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina-pattern-2048x1248.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/10\/braconnier_regina-club_regina-pattern-18x12.webp 18w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb1d569 e-con-full e-flex e-con e-parent\" data-id=\"cb1d569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0c95e animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ae0c95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Client: Regina Club\u00a0<\/span><\/p><p><span style=\"text-decoration: underline;\">Agence : Braconnier<\/span><\/p><p>Creative Direction: Romain De Paepe <br \/>Artistic Director &amp; Lead Design: Nicolas Bebronne<br \/>Graphic Design: Romain De Pape, Melvin Fernandez<br \/>Strategy &amp; Positioning: Emilie Colleye<br \/>Project Management M\u00e9lissa Wilmet\u00a0<br \/>Website: Fran\u00e7ois M\u00fcller<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c13701 e-flex e-con-boxed e-con e-parent\" data-id=\"3c13701\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29e7b4 elementor-widget elementor-widget-post-navigation\" data-id=\"e29e7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigation de publication\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/braconnier.agency\/fr\/work\/greater-liege\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Pr\u00e9c\u00e9dent<\/span><span class=\"post-navigation__prev--title\">\"Li\u00e8ge n'est pas sympa\" : la campagne de marketing territorial de Greater Li\u00e8ge<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Regina Club est une salle live \u00e0 Li\u00e8ge. Concerts, spectacles, stand-up, d\u00e9gustations, dans une salle assez petite pour que le premier rang soit presque sur sc\u00e8ne. La premi\u00e8re phase du travail, nous ne l'avons pas pass\u00e9e \u00e0 dessiner, parce que la vraie question n'\u00e9tait pas de savoir \u00e0 quoi le lieu devait ressembler. Elle \u00e9tait de savoir pourquoi on devrait lui faire confiance.\u00a0\u00a0<\/p>","protected":false},"featured_media":3387,"template":"","categories":[7,6,13,12],"tags":[],"class_list":["post-3350","work","type-work","status-publish","has-post-thumbnail","hentry","category-art-direction","category-branding","category-creative-direction","category-naming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Regina Club - Braconnier<\/title>\n<meta name=\"description\" content=\"Positioning, voice and brand identity for a Li\u00e8ge live venue you can walk into without asking who is playing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/braconnier.agency\/fr\/work\/regina-club\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regina Club - 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