{"id":3089,"date":"2026-09-14T20:55:58","date_gmt":"2026-09-14T20:55:58","guid":{"rendered":"https:\/\/braconnier.agency\/?post_type=work&#038;p=3089"},"modified":"2026-09-16T18:49:52","modified_gmt":"2026-09-16T18:49:52","slug":"krafft","status":"publish","type":"work","link":"https:\/\/braconnier.agency\/fr\/work\/krafft\/","title":{"rendered":"Krafft"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3089\" class=\"elementor elementor-3089\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f90f8 e-con-full e-flex e-con e-parent\" data-id=\"c9f90f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-016c050 e-con-full e-flex e-con e-child\" data-id=\"016c050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4500e51 elementor-widget elementor-widget-heading\" data-id=\"4500e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Krafft<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b70c81 e-con-full e-flex e-con e-child\" data-id=\"4b70c81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157463a elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"157463a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cbcdb67 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/braconnier.agency\/fr\/category\/art-direction\/\" class=\"elementor-post-info__terms-list-item\">Direction artistique<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/branding\/\" class=\"elementor-post-info__terms-list-item\">Branding<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/creative-direction\/\" class=\"elementor-post-info__terms-list-item\">Direction Cr\u00e9ative<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c186566 e-con-full e-flex e-con e-parent\" data-id=\"c186566\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-db26ad6 e-con-full e-flex e-con e-child\" data-id=\"db26ad6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d2c0f0 e-grid e-con-full e-con e-child\" data-id=\"5d2c0f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e24a1b elementor-widget elementor-widget-text-editor\" data-id=\"5e24a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Client<\/strong> Krafft\u00a0 \/\u00a0 <strong>Brand Identity &amp; Art Direction<\/strong> Nicolas Bebronne\u00a0 \/\u00a0 <strong>Creative Sparring<\/strong> Bastien Braconnier, Romain De Paepe \u00a0\/\u00a0 <strong>Project Management<\/strong> M\u00e9lissa Wilmet<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0591d38 e-con-full e-flex e-con e-parent\" data-id=\"0591d38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-361aab0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"361aab0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-474789c elementor-widget elementor-widget-image\" data-id=\"474789c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/Fichier-1krafft2.svg\" title=\"Fichier 1krafft2\" alt=\"Fichier 1krafft2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ccfc9f e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"1ccfc9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd715e elementor-widget elementor-widget-image\" data-id=\"9dd715e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/Fichier-1krafft.svg\" title=\"Fichier 1krafft\" alt=\"Fichier 1krafft\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bee9268 e-con-full e-grid e-con e-parent\" data-id=\"bee9268\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d46063f elementor-widget elementor-widget-text-editor\" data-id=\"d46063f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Raw energy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d89bd8 elementor-widget elementor-widget-text-editor\" data-id=\"9d89bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We made the identity for our favourite videographer. Matthias Krafft has been shooting with us for years, on track and on set, and it was about time his own name got the treatment we give our clients. Here&#8217;s Krafft Films, a visual production house with a Germanic accent: engineered, precise, black and grey with one orange.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37bd037 e-grid e-con-full e-con e-parent\" data-id=\"37bd037\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a16933 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0a16933\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-car.webp\" class=\"attachment-full size-full wp-image-3126\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-car.webp 1000w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-car-240x300.webp 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-car-819x1024.webp 819w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-car-768x960.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-car-10x12.webp 10w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef2165 elementor-widget elementor-widget-image\" data-id=\"0ef2165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"1800\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles.jpg\" class=\"attachment-full size-full wp-image-3127\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles.jpg 1440w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles-240x300.jpg 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles-819x1024.jpg 819w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles-768x960.jpg 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles-1229x1536.jpg 1229w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles-10x12.jpg 10w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e94891 e-con-full e-flex e-con e-parent\" data-id=\"1e94891\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5933ee elementor-widget elementor-widget-image\" data-id=\"e5933ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct.webp\" class=\"attachment-full size-full wp-image-3107\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct.webp 2560w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct-300x169.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct-1024x576.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct-768x432.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct-1536x864.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct-2048x1152.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct-18x10.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59f6de3 e-grid e-con-full e-con e-parent\" data-id=\"59f6de3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c02e03 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3c02e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def4.webp\" class=\"attachment-full size-full wp-image-3120\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def4.webp 1000w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def4-240x300.webp 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def4-819x1024.webp 819w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def4-768x960.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def4-10x12.webp 10w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-428283d elementor-widget elementor-widget-image\" data-id=\"428283d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1249\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def5.webp\" class=\"attachment-full size-full wp-image-3121\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def5.webp 1000w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def5-240x300.webp 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def5-820x1024.webp 820w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def5-768x959.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def5-10x12.webp 10w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f571985 e-con-full e-flex e-con e-parent\" data-id=\"f571985\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24431dd elementor-widget elementor-widget-image\" data-id=\"24431dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica.webp\" class=\"attachment-full size-full wp-image-3119\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica.webp 2560w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica-300x169.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica-1024x576.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica-768x432.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica-1536x864.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica-2048x1152.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica-18x10.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4208d00 e-grid e-con-full e-con e-parent\" data-id=\"4208d00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec11bb6 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ec11bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"726\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_2.webp\" class=\"attachment-full size-full wp-image-3149\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_2.webp 1200w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_2-300x182.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_2-1024x620.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_2-768x465.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_2-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae12bfb elementor-widget elementor-widget-image\" data-id=\"ae12bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"926\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def.webp\" class=\"attachment-full size-full wp-image-3150\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def.webp 1200w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def-300x232.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def-1024x790.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def-768x593.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def-16x12.webp 16w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68cf8ff e-con-full e-grid e-con e-parent\" data-id=\"68cf8ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02de9cb elementor-widget elementor-widget-text-editor\" data-id=\"02de9cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The brand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a563f1 elementor-widget elementor-widget-text-editor\" data-id=\"9a563f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Krafft shoots speed. Race tracks, pit lanes, commercial sets. The brand needed the same properties as the work: precise, engineered, nothing added for effect. So we drew it like hardware. Fixed geometry. Tight tolerances. Every element has a job.<\/p><p>A triangular badge, drawn from scrutineering stickers, competition patches and mechanical stamps. It is the most compact form of the identity and the fastest to read. Two versions. KRAFFT FILMS for the founding craft. VISUAL PRODUCTION HOUSE for the wider offer. Proportions, alignments and internal ratios are fixed. The badge is never redrawn.<\/p><p>The wordmark states the name. It carries the institutional side of the brand: headers, credits, contracts, anywhere Krafft has to be read before it is recognised. The badge takes the rest. Stickers, patches, garments, car markings. The two can appear together. Neither is ever retyped by hand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f918e4a e-con-full e-flex e-con e-parent\" data-id=\"f918e4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40a6201 elementor-widget elementor-widget-image\" data-id=\"40a6201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle.webp\" class=\"attachment-full size-full wp-image-3125\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle.webp 2560w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle-300x169.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle-1024x576.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle-768x432.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle-1536x864.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle-2048x1152.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle-18x10.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-175e8fa e-con-full e-flex e-con e-parent\" data-id=\"175e8fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-359086a elementor-widget elementor-widget-image\" data-id=\"359086a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2233\" height=\"1687\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817.webp\" class=\"attachment-full size-full wp-image-3128\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817.webp 2233w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817-300x227.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817-1024x774.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817-768x580.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817-1536x1160.webp 1536w, 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src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3.webp\" class=\"attachment-full size-full wp-image-3139\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3.webp 2500w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3-300x194.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3-1024x662.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3-768x497.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3-1536x993.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3-2048x1325.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3-18x12.webp 18w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" 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src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch2.webp\" class=\"attachment-full size-full wp-image-3144\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch2.webp 1000w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch2-267x300.webp 267w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch2-911x1024.webp 911w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch2-768x863.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch2-11x12.webp 11w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc5377 e-grid e-con-full e-con e-parent\" data-id=\"6dc5377\" data-element_type=\"container\" 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300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_mockup-1024x1024.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_mockup-150x150.webp 150w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_mockup-768x768.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_mockup-12x12.webp 12w\" sizes=\"(max-width: 1169px) 100vw, 1169px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa7e96d e-con-full e-flex e-con e-parent\" data-id=\"aa7e96d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99894f3 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"99894f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"934\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos.webp\" class=\"attachment-full size-full wp-image-3152\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos.webp 2500w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos-300x112.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos-1024x383.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos-768x287.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos-1536x574.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos-2048x765.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos-18x7.webp 18w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b9b190 e-con-full e-flex e-con e-parent\" data-id=\"2b9b190\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22420 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5a22420\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"1253\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2.webp\" class=\"attachment-full size-full wp-image-3151\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2.webp 2250w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2-300x167.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2-1024x570.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2-768x428.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2-1536x855.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2-2048x1141.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2-18x10.webp 18w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a382e3 e-con-full e-flex e-con e-parent\" data-id=\"1a382e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb7e49 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8eb7e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2008\" height=\"239\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2.webp\" class=\"attachment-full size-full wp-image-3134\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2.webp 2008w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2-300x36.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2-1024x122.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2-768x91.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2-1536x183.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2-18x2.webp 18w\" sizes=\"(max-width: 2008px) 100vw, 2008px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb1d569 e-con-full e-flex e-con e-parent\" data-id=\"cb1d569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0c95e animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ae0c95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Client: Krafft\u00a0<\/span><\/p><p><span style=\"text-decoration: underline;\">Agence : Braconnier<\/span><br \/>Brand Identity &amp; Art Direction: Nicolas Bebronne <br \/>Creative Sparring: Bastien Braconnier, Romain De Paepe<br \/>Project Management: M\u00e9lissa Wilmet<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c13701 e-flex e-con-boxed e-con e-parent\" data-id=\"3c13701\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29e7b4 elementor-widget elementor-widget-post-navigation\" data-id=\"e29e7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigation de publication\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/braconnier.agency\/fr\/work\/rely\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Pr\u00e9c\u00e9dent<\/span><span class=\"post-navigation__prev--title\">Rely<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>We made the identity for our favourite videographer. Matthias Krafft has been shooting with us for years, on track and on set, and it was about time his own name got the treatment we give our clients. Here&#8217;s Krafft, a visual production house with a Germanic accent: engineered, precise, black and grey with one orange.<\/p>","protected":false},"featured_media":3105,"template":"","categories":[7,6,13],"tags":[],"class_list":["post-3089","work","type-work","status-publish","has-post-thumbnail","hentry","category-art-direction","category-branding","category-creative-direction"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Krafft - Braconnier<\/title>\n<meta name=\"description\" content=\"A visual production house built on movement, energy and impact. From motorsport to commercial work, we shaped Krafft&#039;s full identity into a brand that survives a sticker, a race suit and a 4-metre wall.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/braconnier.agency\/fr\/work\/krafft\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Krafft - Braconnier\" \/>\n<meta property=\"og:description\" content=\"A visual production house built on movement, energy and impact. 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