{"id":3089,"date":"2026-09-14T20:55:58","date_gmt":"2026-09-14T20:55:58","guid":{"rendered":"https:\/\/braconnier.agency\/?post_type=work&#038;p=3089"},"modified":"2026-09-16T18:49:52","modified_gmt":"2026-09-16T18:49:52","slug":"krafft","status":"publish","type":"work","link":"https:\/\/braconnier.agency\/fr\/work\/krafft\/","title":{"rendered":"Krafft"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3089\" class=\"elementor elementor-3089\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f90f8 e-con-full e-flex e-con e-parent\" data-id=\"c9f90f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-016c050 e-con-full e-flex e-con e-child\" data-id=\"016c050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4500e51 elementor-widget elementor-widget-heading\" data-id=\"4500e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Krafft<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b70c81 e-con-full e-flex e-con e-child\" data-id=\"4b70c81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157463a elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"157463a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cbcdb67 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/braconnier.agency\/fr\/category\/art-direction\/\" class=\"elementor-post-info__terms-list-item\">Direction artistique<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/branding\/\" class=\"elementor-post-info__terms-list-item\">Branding<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/creative-direction\/\" class=\"elementor-post-info__terms-list-item\">Direction Cr\u00e9ative<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c186566 e-con-full e-flex e-con e-parent\" data-id=\"c186566\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-db26ad6 e-con-full e-flex e-con e-child\" data-id=\"db26ad6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d2c0f0 e-grid e-con-full e-con e-child\" data-id=\"5d2c0f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e24a1b elementor-widget elementor-widget-text-editor\" data-id=\"5e24a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Client<\/strong> Krafft\u00a0 \/\u00a0 <strong>Brand Identity &amp; Art Direction<\/strong> Nicolas Bebronne\u00a0 \/\u00a0 <strong>Creative Sparring<\/strong> Bastien Braconnier, Romain De Paepe \u00a0\/\u00a0 <strong>Gestion de projet<\/strong> M\u00e9lissa Wilmet<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0591d38 e-con-full e-flex e-con e-parent\" data-id=\"0591d38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-361aab0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"361aab0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-474789c elementor-widget elementor-widget-image\" data-id=\"474789c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/Fichier-1krafft2.svg\" title=\"Fichier 1krafft2\" alt=\"Fichier 1krafft2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ccfc9f e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"1ccfc9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd715e elementor-widget elementor-widget-image\" data-id=\"9dd715e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/Fichier-1krafft.svg\" title=\"Fichier 1krafft\" alt=\"Fichier 1krafft\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bee9268 e-con-full e-grid e-con e-parent\" data-id=\"bee9268\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d46063f elementor-widget elementor-widget-text-editor\" data-id=\"d46063f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9nerie brute<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d89bd8 elementor-widget elementor-widget-text-editor\" data-id=\"9d89bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons cr\u00e9\u00e9 l\u2019identit\u00e9 de notre vid\u00e9aste pr\u00e9f\u00e9r\u00e9. Cela fait des ann\u00e9es que Matthias Krafft tourne avec nous, sur circuit comme sur les plateaux. Il \u00e9tait temps que son propre nom b\u00e9n\u00e9ficie du m\u00eame traitement que celui que nous r\u00e9servons \u00e0 nos clients. Voici Krafft Films, une maison de production visuelle \u00e0 l\u2019accent germanique : technique, pr\u00e9cise, en noir et gris, avec une touche d\u2019orange.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37bd037 e-grid e-con-full e-con e-parent\" data-id=\"37bd037\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a16933 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0a16933\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-car.webp\" class=\"attachment-full size-full wp-image-3126\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-car.webp 1000w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-car-240x300.webp 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-car-819x1024.webp 819w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-car-768x960.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-car-10x12.webp 10w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef2165 elementor-widget elementor-widget-image\" data-id=\"0ef2165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"1800\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles.jpg\" class=\"attachment-full size-full wp-image-3127\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles.jpg 1440w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles-240x300.jpg 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles-819x1024.jpg 819w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles-768x960.jpg 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles-1229x1536.jpg 1229w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigles-10x12.jpg 10w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e94891 e-con-full e-flex e-con e-parent\" data-id=\"1e94891\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5933ee elementor-widget elementor-widget-image\" data-id=\"e5933ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct.webp\" class=\"attachment-full size-full wp-image-3107\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct.webp 2560w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct-300x169.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct-1024x576.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct-768x432.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct-1536x864.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct-2048x1152.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-construct-18x10.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59f6de3 e-grid e-con-full e-con e-parent\" data-id=\"59f6de3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c02e03 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3c02e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1250\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def4.webp\" class=\"attachment-full size-full wp-image-3120\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def4.webp 1000w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def4-240x300.webp 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def4-819x1024.webp 819w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def4-768x960.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def4-10x12.webp 10w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-428283d elementor-widget elementor-widget-image\" data-id=\"428283d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1249\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def5.webp\" class=\"attachment-full size-full wp-image-3121\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def5.webp 1000w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def5-240x300.webp 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def5-820x1024.webp 820w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def5-768x959.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def5-10x12.webp 10w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f571985 e-con-full e-flex e-con e-parent\" data-id=\"f571985\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24431dd elementor-widget elementor-widget-image\" data-id=\"24431dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica.webp\" class=\"attachment-full size-full wp-image-3119\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica.webp 2560w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica-300x169.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica-1024x576.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica-768x432.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica-1536x864.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica-2048x1152.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-leica-18x10.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4208d00 e-grid e-con-full e-con e-parent\" data-id=\"4208d00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec11bb6 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ec11bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"726\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_2.webp\" class=\"attachment-full size-full wp-image-3149\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_2.webp 1200w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_2-300x182.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_2-1024x620.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_2-768x465.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_2-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae12bfb elementor-widget elementor-widget-image\" data-id=\"ae12bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"926\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def.webp\" class=\"attachment-full size-full wp-image-3150\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def.webp 1200w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def-300x232.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def-1024x790.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def-768x593.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def-16x12.webp 16w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68cf8ff e-con-full e-grid e-con e-parent\" data-id=\"68cf8ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02de9cb elementor-widget elementor-widget-text-editor\" data-id=\"02de9cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a563f1 elementor-widget elementor-widget-text-editor\" data-id=\"9a563f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Krafft filme la vitesse. Circuits, stands, plateaux publicitaires. La marque devait poss\u00e9der les m\u00eames qualit\u00e9s que son travail : pr\u00e9cise, technique, sans aucun artifice. Nous l\u2019avons donc con\u00e7ue comme une pi\u00e8ce m\u00e9canique. G\u00e9om\u00e9trie fixe. Tol\u00e9rances serr\u00e9es. Chaque \u00e9l\u00e9ment a une fonction.<\/p><p>Un embl\u00e8me triangulaire inspir\u00e9 des autocollants de contr\u00f4le technique, des \u00e9cussons de comp\u00e9tition et des poin\u00e7ons m\u00e9caniques. C\u2019est l\u2019expression la plus compacte de l\u2019identit\u00e9, et la plus imm\u00e9diate \u00e0 reconna\u00eetre. Deux versions : KRAFFT FILMS, pour le savoir-faire fondateur ; VISUAL PRODUCTION HOUSE, pour refl\u00e9ter une offre plus large. Les proportions, les alignements et les rapports internes sont fixes. L\u2019embl\u00e8me n\u2019est jamais redessin\u00e9.<\/p><p>The wordmark states the name. It carries the institutional side of the brand: headers, credits, contracts, anywhere Krafft has to be read before it is recognised. The badge takes the rest. Stickers, patches, garments, car markings. The two can appear together. Neither is ever retyped by hand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f918e4a e-con-full e-flex e-con e-parent\" data-id=\"f918e4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40a6201 elementor-widget elementor-widget-image\" data-id=\"40a6201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle.webp\" class=\"attachment-full size-full wp-image-3125\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle.webp 2560w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle-300x169.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle-1024x576.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle-768x432.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle-1536x864.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle-2048x1152.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/krafft-logo-sigle-18x10.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-175e8fa e-con-full e-flex e-con e-parent\" data-id=\"175e8fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-359086a elementor-widget elementor-widget-image\" data-id=\"359086a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2233\" height=\"1687\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817.webp\" class=\"attachment-full size-full wp-image-3128\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817.webp 2233w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817-300x227.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817-1024x774.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817-768x580.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817-1536x1160.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817-2048x1547.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_windscreen-e1789573464817-16x12.webp 16w\" sizes=\"(max-width: 2233px) 100vw, 2233px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-529761d e-con-full e-flex e-con e-parent\" data-id=\"529761d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdab772 elementor-widget elementor-widget-image\" data-id=\"cdab772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1617\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3.webp\" class=\"attachment-full size-full wp-image-3139\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3.webp 2500w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3-300x194.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3-1024x662.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3-768x497.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3-1536x993.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3-2048x1325.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_font3-18x12.webp 18w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-976e2b0 e-grid e-con-full e-con e-parent\" data-id=\"976e2b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d7edb animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"11d7edb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1127\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch.webp\" class=\"attachment-full size-full wp-image-3143\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch.webp 1000w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch-266x300.webp 266w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch-909x1024.webp 909w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch-768x866.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch-11x12.webp 11w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b33295 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0b33295\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1124\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch2.webp\" class=\"attachment-full size-full wp-image-3144\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch2.webp 1000w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch2-267x300.webp 267w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch2-911x1024.webp 911w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch2-768x863.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_merch2-11x12.webp 11w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc5377 e-grid e-con-full e-con e-parent\" data-id=\"6dc5377\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0cb51d animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e0cb51d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"1170\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_tattoo.webp\" class=\"attachment-full size-full wp-image-3163\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_tattoo.webp 936w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_tattoo-240x300.webp 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_tattoo-819x1024.webp 819w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_tattoo-768x960.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_tattoo-10x12.webp 10w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502e11c elementor-widget elementor-widget-image\" data-id=\"502e11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1169\" height=\"1169\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_mockup.webp\" class=\"attachment-full size-full wp-image-3162\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_mockup.webp 1169w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_mockup-300x300.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_mockup-1024x1024.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_mockup-150x150.webp 150w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_mockup-768x768.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_mockup-12x12.webp 12w\" sizes=\"(max-width: 1169px) 100vw, 1169px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa7e96d e-con-full e-flex e-con e-parent\" data-id=\"aa7e96d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99894f3 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"99894f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"934\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos.webp\" class=\"attachment-full size-full wp-image-3152\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos.webp 2500w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos-300x112.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos-1024x383.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos-768x287.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos-1536x574.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos-2048x765.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_logos-18x7.webp 18w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b9b190 e-con-full e-flex e-con e-parent\" data-id=\"2b9b190\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22420 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5a22420\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"1253\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2.webp\" class=\"attachment-full size-full wp-image-3151\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2.webp 2250w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2-300x167.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2-1024x570.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2-768x428.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2-1536x855.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2-2048x1141.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_def2-18x10.webp 18w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a382e3 e-con-full e-flex e-con e-parent\" data-id=\"1a382e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb7e49 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8eb7e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2008\" height=\"239\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2.webp\" class=\"attachment-full size-full wp-image-3134\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2.webp 2008w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2-300x36.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2-1024x122.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2-768x91.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2-1536x183.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/charte-graphique_krafft_badges2-18x2.webp 18w\" sizes=\"(max-width: 2008px) 100vw, 2008px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb1d569 e-con-full e-flex e-con e-parent\" data-id=\"cb1d569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0c95e animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ae0c95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Client: Krafft\u00a0<\/span><\/p><p><span style=\"text-decoration: underline;\">Agence : Braconnier<\/span><br \/>Brand Identity &amp; Art Direction: Nicolas Bebronne <br \/>Creative Sparring: Bastien Braconnier, Romain De Paepe<br \/>Project Management: M\u00e9lissa Wilmet<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c13701 e-flex e-con-boxed e-con e-parent\" data-id=\"3c13701\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29e7b4 elementor-widget elementor-widget-post-navigation\" data-id=\"e29e7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigation de publication\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/braconnier.agency\/fr\/work\/rely\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Pr\u00e9c\u00e9dent<\/span><span class=\"post-navigation__prev--title\">Rely<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/braconnier.agency\/fr\/work\/greater-liege\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Suivant<\/span><span class=\"post-navigation__next--title\">\"Li\u00e8ge n'est pas sympa\" : la campagne de marketing territorial de Greater Li\u00e8ge<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>We made the identity for our favourite videographer. Matthias Krafft has been shooting with us for years, on track and on set, and it was about time his own name got the treatment we give our clients. Here&#8217;s Krafft, a visual production house with a Germanic accent: engineered, precise, black and grey with one orange.<\/p>","protected":false},"featured_media":3105,"template":"","categories":[7,6,13],"tags":[],"class_list":["post-3089","work","type-work","status-publish","has-post-thumbnail","hentry","category-art-direction","category-branding","category-creative-direction"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Krafft - Braconnier<\/title>\n<meta name=\"description\" content=\"A visual production house built on movement, energy and impact. From motorsport to commercial work, we shaped Krafft&#039;s full identity into a brand that survives a sticker, a race suit and a 4-metre wall.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/braconnier.agency\/fr\/work\/krafft\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Krafft - Braconnier\" \/>\n<meta property=\"og:description\" content=\"A visual production house built on movement, energy and impact. 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