{"id":2831,"date":"2026-05-23T09:40:05","date_gmt":"2026-05-23T09:40:05","guid":{"rendered":"https:\/\/braconnier.agency\/?post_type=work&#038;p=2831"},"modified":"2026-05-27T11:50:46","modified_gmt":"2026-05-27T11:50:46","slug":"rely","status":"publish","type":"work","link":"https:\/\/braconnier.agency\/fr\/work\/rely\/","title":{"rendered":"Rely"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2831\" class=\"elementor elementor-2831\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f90f8 e-con-full e-flex e-con e-parent\" data-id=\"c9f90f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-016c050 e-con-full e-flex e-con e-child\" data-id=\"016c050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4500e51 elementor-widget elementor-widget-heading\" data-id=\"4500e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rely<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b70c81 e-con-full e-flex e-con e-child\" data-id=\"4b70c81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157463a elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"157463a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cbcdb67 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/braconnier.agency\/fr\/category\/brand-movie\/\" class=\"elementor-post-info__terms-list-item\">Film manifeste<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c186566 e-con-full e-flex e-con e-parent\" data-id=\"c186566\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86701e5 elementor-widget elementor-widget-video\" data-id=\"86701e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2aJWlhjgIzw&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/braconnier.agency\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/rely.webp&quot;,&quot;id&quot;:2842,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/rely.webp);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Lire la vid\u00e9o\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b46ce98 e-con-full e-grid e-con e-parent\" data-id=\"b46ce98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19f7d81 elementor-widget elementor-widget-text-editor\" data-id=\"19f7d81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Meeting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242d0c0 elementor-widget elementor-widget-text-editor\" data-id=\"242d0c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Comment cr\u00e9er un film de marque pour une entreprise \u00e9voluant dans un secteur d\u00e9j\u00e0 satur\u00e9 d\u2019images famili\u00e8res ?<\/p><p>Comment cr\u00e9er un film de marque pour une entreprise \u00e9voluant dans un secteur d\u00e9j\u00e0 satur\u00e9 d\u2019images famili\u00e8res ?<\/p><p>Plut\u00f4t que de montrer des usines, des plans de drones ou des clich\u00e9s g\u00e9n\u00e9riques li\u00e9s \u00e0 la durabilit\u00e9, le film brouille la fronti\u00e8re entre s\u00e9ance de brainstorming et manifeste de marque. \u00c0 travers un humour pince-sans-rire, des tableaux cin\u00e9matographiques et des interruptions visuelles surr\u00e9alistes, le film explore la mission de Rely : combler le foss\u00e9 entre les \u00e9lectrons verts et les mol\u00e9cules, entre l\u2019ambition et la r\u00e9alit\u00e9 industrielle.<\/p><p>Un film sur l\u2019\u00e9nergie, les id\u00e9es et les humains qui construisent la transition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6883425 e-con-full e-flex e-con e-parent\" data-id=\"6883425\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47c2de2 e-con-full e-flex e-con e-child\" data-id=\"47c2de2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-474789c elementor-widget elementor-widget-image\" data-id=\"474789c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2250\" height=\"1500\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-5.webp\" class=\"attachment-full size-full wp-image-2838\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-5.webp 2250w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-5-300x200.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-5-1024x683.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-5-768x512.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-5-1536x1024.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-5-2048x1365.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-5-18x12.webp 18w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d14e0b elementor-widget elementor-widget-image\" data-id=\"7d14e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2250\" height=\"1500\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-4.webp\" class=\"attachment-full size-full wp-image-2837\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-4.webp 2250w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-4-300x200.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-4-1024x683.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-4-768x512.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-4-1536x1024.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-4-2048x1365.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-4-18x12.webp 18w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8de210e e-con-full e-flex e-con e-child\" data-id=\"8de210e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7876f5b elementor-widget elementor-widget-image\" data-id=\"7876f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2250\" height=\"1500\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS.webp\" class=\"attachment-full size-full wp-image-2841\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS.webp 2250w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-300x200.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-1024x683.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-768x512.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-1536x1024.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-2048x1365.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-18x12.webp 18w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98dab23 elementor-widget elementor-widget-image\" data-id=\"98dab23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2250\" height=\"1500\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-7.webp\" class=\"attachment-full size-full wp-image-2840\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-7.webp 2250w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-7-300x200.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-7-1024x683.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-7-768x512.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-7-1536x1024.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-7-2048x1365.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/braconnier_rely_RELY_BTS-7-18x12.webp 18w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d3ea60 e-con-full e-flex e-con e-parent\" data-id=\"1d3ea60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc694b elementor-widget elementor-widget-video\" data-id=\"6fc694b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/vHALkcbE8Zs&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/braconnier.agency\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/rely2.webp&quot;,&quot;id&quot;:2856,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/05\/rely2.webp);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Lire la vid\u00e9o\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d38e74 e-con-full e-flex e-con e-parent\" data-id=\"1d38e74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a34a822 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a34a822\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><strong>Client<br \/><\/strong><\/span>Rely<\/p><p><span style=\"text-decoration: underline;\"><strong>Production: Braconnier<\/strong><\/span><br \/>Directeur cr\u00e9atif : Bastien Braconnier<br \/>Director: John Akwete <br \/>DOP: Matthias Krafft\u00a0<br \/>1st Camera Assistant: Lucas Liesens\u00a0<br \/>Gaffer: Simon Verjus<br \/>Electrician: Beno\u00eet Dericke\u00a0<br \/>Set Designer: Lena Rouschoup\u00a0<br \/>Set Dresser: Melissa Wilmet\u00a0<br \/>Prod Intern: Tristan Warginaire &amp; Ya\u00ebl Varvenne<br \/>Set Photographer: La\u00ebtitia Huegaerts<br \/>Voice-over: Laura Pereira-Neto<br \/>Sound Mix: Pierre Dumoulin (Kargo Music)<\/p><p><span style=\"text-decoration: underline;\">Comedians<\/span>: <br \/>Alexandra Pees, <br \/>Carolina Nugroho, <br \/>Evert Vanderhaegen, <br \/>Olivier Levaux, <br \/>Rohith Viswanat, <br \/>Xavier Rigo, <br \/>Matthieu Rigo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c13701 e-flex e-con-boxed e-con e-parent\" data-id=\"3c13701\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29e7b4 elementor-widget elementor-widget-post-navigation\" data-id=\"e29e7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigation de publication\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/braconnier.agency\/fr\/work\/masters\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Pr\u00e9c\u00e9dent<\/span><span class=\"post-navigation__prev--title\">Masters<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How do you create a brand movie for a company whose core business is\u2026 invisible? That was the starting point behind The Meeting, a self-aware and cinematic brand film imagined for Rely.<\/p>","protected":false},"featured_media":2842,"template":"","categories":[34],"tags":[],"class_list":["post-2831","work","type-work","status-publish","has-post-thumbnail","hentry","category-brand-movie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rely - Braconnier<\/title>\n<meta name=\"description\" content=\"How do you create a brand movie for a company whose core business is\u2026 invisible? 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