{"id":2368,"date":"2026-03-09T15:13:38","date_gmt":"2026-03-09T15:13:38","guid":{"rendered":"https:\/\/braconnier.agency\/?post_type=work&#038;p=2368"},"modified":"2026-03-18T11:19:48","modified_gmt":"2026-03-18T11:19:48","slug":"masters","status":"publish","type":"work","link":"https:\/\/braconnier.agency\/fr\/work\/masters\/","title":{"rendered":"Masters"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2368\" class=\"elementor elementor-2368\" data-elementor-post-type=\"work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f90f8 e-con-full e-flex e-con e-parent\" data-id=\"c9f90f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-016c050 e-con-full e-flex e-con e-child\" data-id=\"016c050\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4500e51 elementor-widget elementor-widget-heading\" data-id=\"4500e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Masters<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b70c81 e-con-full e-flex e-con e-child\" data-id=\"4b70c81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157463a elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"157463a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cbcdb67 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/braconnier.agency\/fr\/category\/art-direction\/\" class=\"elementor-post-info__terms-list-item\">Direction artistique<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/brand-movie\/\" class=\"elementor-post-info__terms-list-item\">Film manifeste<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/branding\/\" class=\"elementor-post-info__terms-list-item\">Branding<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/creative-direction\/\" class=\"elementor-post-info__terms-list-item\">Direction Cr\u00e9ative<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/naming\/\" class=\"elementor-post-info__terms-list-item\">Naming<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/photography\/\" class=\"elementor-post-info__terms-list-item\">Photos<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/strategy\/\" class=\"elementor-post-info__terms-list-item\">Strat\u00e9gie<\/a>, <a href=\"https:\/\/braconnier.agency\/fr\/category\/web-design\/\" class=\"elementor-post-info__terms-list-item\">Web Design<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c186566 e-con-full e-flex e-con e-parent\" data-id=\"c186566\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-db26ad6 e-con-full e-flex e-con e-child\" data-id=\"db26ad6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d2c0f0 e-grid e-con-full e-con e-child\" data-id=\"5d2c0f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e24a1b elementor-widget elementor-widget-text-editor\" data-id=\"5e24a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Client<\/strong> Masters\u00a0 \/\u00a0 <strong>Creative Directors<\/strong> Bastien Braconnier, Eliott Duckers\u00a0 \/\u00a0 <strong>Artistic Director<\/strong> Nicolas Bebronne\u00a0 \/\u00a0 <strong>Designers<\/strong> Nicolas Bebronne, Romain De Pape, Laurent Poignot\u00a0 \/\u00a0 <strong>Project Management<\/strong> Giulia Canis\u00a0 \/\u00a0 <strong>Brand Strategist<\/strong> Emilie Colleye\u00a0 \/\u00a0 <strong>Website Design &amp; Development<\/strong> Epic Agency\u00a0 \/\u00a0 <strong>Photos<\/strong> Antoine Sedran, Armand Maertens, Fran\u00e7ois Asal\u00a0 \/\u00a0 <strong>Scenography<\/strong> Eliott Duckers, Giulia Canis, Bastien Braconnier<\/p><p><strong>Brand Movie: Creative Directors<\/strong> Bastien Braconnier, Eliott Duckers\u00a0 \/\u00a0 <strong>Project Manager<\/strong> John Akwete\u00a0 \/\u00a0 <strong>UAE Footage<\/strong> The Crew Media\u00a0 \/\u00a0 <strong>Belgium Footage<\/strong> Matthias Krafft\u00a0 \/\u00a0 <strong>Editors <\/strong>Matthias Krafft, Createdbymille\u00a0 \/\u00a0 <strong>Motion Design<\/strong> Createdbymille\u00a0 \/\u00a0 <strong>SFX<\/strong> Createdbymille\u00a0 \/\u00a0 <strong>Colorgrading<\/strong> Matthias Krafft, Createdbymille<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0591d38 e-con-full e-flex e-con e-parent\" data-id=\"0591d38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-361aab0 e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"361aab0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-474789c elementor-widget elementor-widget-image\" data-id=\"474789c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Fichier-1.svg\" title=\"Fichier 1\" alt=\"Fichier 1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ccfc9f e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"1ccfc9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eacca11 elementor-widget elementor-widget-image\" data-id=\"eacca11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Fichier-2.svg\" title=\"Fichier 2\" alt=\"Fichier 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bee9268 e-con-full e-grid e-con e-parent\" data-id=\"bee9268\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d46063f elementor-widget elementor-widget-text-editor\" data-id=\"d46063f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>House of Icons<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d89bd8 elementor-widget elementor-widget-text-editor\" data-id=\"9d89bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons men\u00e9 un rebranding complet afin de transformer le championnat en v\u00e9ritable marque culturelle.<\/p><p>De la strat\u00e9gie au design, nous avons cr\u00e9\u00e9 une nouvelle identit\u00e9 construite autour de l\u2019id\u00e9e de Masters comme une House of Icons, \u00e0 l\u2019\u00e9quilibre entre h\u00e9ritage, performance et lifestyle. Le projet comprenait la cr\u00e9ation du logo et du syst\u00e8me visuel, le d\u00e9veloppement de l\u2019\u00e9cosyst\u00e8me digital, ainsi que la mise en place d\u2019un langage de marque coh\u00e9rent \u00e0 travers les contenus, la photographie et le motion design.<\/p><p>To introduce this new chapter, we also designed the reveal experience, from the brand film to the scenography of the gala evening, turning the launch of the new identity into a defining moment for Masters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f571985 e-con-full e-flex e-con e-parent\" data-id=\"f571985\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb0b37 elementor-widget elementor-widget-image\" data-id=\"fdb0b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2500\" height=\"888\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/masters-system-e1773132477644.webp\" class=\"attachment-full size-full wp-image-2465\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/masters-system-e1773132477644.webp 2500w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/masters-system-e1773132477644-300x107.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/masters-system-e1773132477644-1024x364.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/masters-system-e1773132477644-768x273.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/masters-system-e1773132477644-1536x546.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/masters-system-e1773132477644-2048x727.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/masters-system-e1773132477644-18x6.webp 18w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28e26a2 e-con-full e-flex e-con e-parent\" data-id=\"28e26a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7332119 elementor-widget elementor-widget-video\" data-id=\"7332119\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Composition-3_5.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e62206e e-con-full e-flex e-con e-parent\" data-id=\"e62206e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24431dd elementor-widget elementor-widget-image\" data-id=\"24431dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2364\" height=\"1266\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-17.33.01.webp\" class=\"attachment-full size-full wp-image-2454\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-17.33.01.webp 2364w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-17.33.01-300x161.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-17.33.01-1024x548.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-17.33.01-768x411.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-17.33.01-1536x823.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-17.33.01-2048x1097.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Capture-decran-2026-03-09-a-17.33.01-18x10.webp 18w\" sizes=\"(max-width: 2364px) 100vw, 2364px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f918e4a e-con-full e-flex e-con e-parent\" data-id=\"f918e4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40a6201 elementor-widget elementor-widget-image\" data-id=\"40a6201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2501\" height=\"1667\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Braconnier_MastersRevealBeaune-4.webp\" class=\"attachment-full size-full wp-image-2430\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Braconnier_MastersRevealBeaune-4.webp 2501w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Braconnier_MastersRevealBeaune-4-300x200.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Braconnier_MastersRevealBeaune-4-1024x683.webp 1024w, 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data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1800\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/digits2.webp\" class=\"attachment-full size-full wp-image-2470\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/digits2.webp 1440w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/digits2-240x300.webp 240w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/digits2-819x1024.webp 819w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/digits2-768x960.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/digits2-1229x1536.webp 1229w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/digits2-10x12.webp 10w, 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data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b472fa animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8b472fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1142\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/panels.webp\" class=\"attachment-full size-full wp-image-2588\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/panels.webp 2000w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/panels-300x171.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/panels-1024x585.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/panels-768x439.webp 768w, 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https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Silk-Scarf-teasing-768x513.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Silk-Scarf-teasing-1536x1025.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Silk-Scarf-teasing-2048x1367.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Silk-Scarf-teasing-18x12.webp 18w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b84065 e-con-full e-grid e-con e-parent\" data-id=\"0b84065\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1a17f elementor-widget elementor-widget-text-editor\" data-id=\"fa1a17f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>BRAND FILM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f50531 elementor-widget elementor-widget-text-editor\" data-id=\"5f50531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour r\u00e9v\u00e9ler la nouvelle identit\u00e9 de Masters, nous avons cr\u00e9\u00e9 un brand film con\u00e7u pour capturer l\u2019essence du championnat : h\u00e9ritage, pr\u00e9cision et intensit\u00e9 silencieuse.<\/p><p>M\u00ealant images r\u00e9elles tourn\u00e9es \u00e0 travers l\u2019Europe et le Moyen-Orient \u00e0 des s\u00e9quences visuelles con\u00e7ues sur mesure, le film refl\u00e8te la double nature de Masters : \u00e0 la fois profond\u00e9ment ancr\u00e9e dans l\u2019histoire du sport automobile et r\u00e9solument tourn\u00e9e vers l\u2019avenir. Le film s\u2019ouvre sur une s\u00e9quence cin\u00e9matographique mettant en sc\u00e8ne Jann Mardenborough et Oliver James Webb. Il se concentre ensuite sur l\u2019atmosph\u00e8re, les textures et le rythme, laissant les sons, les machines et les gestes parler d\u2019eux-m\u00eames.<\/p><p>Le r\u00e9sultat introduit la nouvelle identit\u00e9 visuelle tout en c\u00e9l\u00e9brant l\u2019esprit de Masters : une maison b\u00e2tie autour d\u2019ic\u00f4nes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d38e74 e-con-full e-flex e-con e-parent\" data-id=\"1d38e74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2dea20 elementor-widget elementor-widget-video\" data-id=\"a2dea20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/29CPEoEjAnc&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/braconnier.agency\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/masters-brand.webp&quot;,&quot;id&quot;:2393,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/masters-brand-e1773098677100.webp);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Lire la vid\u00e9o\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-647ece8 e-grid e-con-full e-con e-parent\" data-id=\"647ece8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83291f5 elementor-widget elementor-widget-image\" data-id=\"83291f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/elementor\/thumbs\/masters-brand6-rk9h11wwvmfhsytya97ud0omwu90sx08to4gj8flfk.webp\" title=\"masters-brand6\" alt=\"masters-brand6\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ddaae6 elementor-widget elementor-widget-image\" data-id=\"7ddaae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/elementor\/thumbs\/masters-brand4-rk9h11wwvmfhsytya97ud0omwu90sx08to4gj8flfk.webp\" title=\"masters-brand4\" alt=\"masters-brand4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f4da7 elementor-widget elementor-widget-image\" data-id=\"77f4da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/elementor\/thumbs\/masters-brand3-rk9h10z2ose7hcvbfqt7six6bgdnl7wihjgz1ygzls.webp\" title=\"masters-brand3\" alt=\"masters-brand3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18021ef elementor-widget elementor-widget-image\" data-id=\"18021ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/elementor\/thumbs\/masters-brand2-rk9h10z2ose7hcvbfqt7six6bgdnl7wihjgz1ygzls.webp\" title=\"masters-brand2\" alt=\"masters-brand2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb1d569 e-con-full e-flex e-con e-parent\" data-id=\"cb1d569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae0c95e animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ae0c95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Client: Masters\u00a0<\/span><\/p><p><span style=\"text-decoration: underline;\">Agence : Braconnier<\/span><br \/>Creative Directors: Bastien Braconnier, Eliott Duckers<br \/>Artistic Director: Nicolas Bebronne<br \/>Designers: Nicolas Bebronne, Romain De Pape, Laurent Poignot<br \/>Project Management: Giulia Canis<br \/>Brand Strategist: Emilie Colleye<br \/>Website Design &amp; Development: Epic Agency<br \/>Photos: Antoine Sedran, Armand Maertens, Fran\u00e7ois Asal<br \/>Scenography: Eliott Duckers, Giulia Canis, Bastien Braconnier<\/p><p><span style=\"text-decoration: underline;\">Brand Film Credits<\/span><br \/>Creative Directors: Bastien Braconnier, Eliott Duckers <br \/>Project Manager: John Akwete, Giulia Canis<br \/>UAE Footage: The Crew Media<br \/>Belgium Footage: Matthias Krafft<br \/>Editors: Matthias Krafft, Createdbymille<br \/>Motion Design: Createdbymille<br \/>SFX &amp; VFX: Createdbymille<br \/>Colorgrading: Matthias Krafft, Createdbymille<br \/>Comedian 1: Oliver James Webb<br \/>Comedian 2: Jann Mardenborough<br \/>Comedian 3: Gilles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e23556e e-con-full e-flex e-con e-parent\" data-id=\"e23556e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1462cbb elementor-widget elementor-widget-image\" data-id=\"1462cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1666\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Braconnier_MastersBeaune_Ambiance-144.webp\" class=\"attachment-full size-full wp-image-2576\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Braconnier_MastersBeaune_Ambiance-144.webp 2500w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Braconnier_MastersBeaune_Ambiance-144-300x200.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Braconnier_MastersBeaune_Ambiance-144-1024x682.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Braconnier_MastersBeaune_Ambiance-144-768x512.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Braconnier_MastersBeaune_Ambiance-144-1536x1024.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Braconnier_MastersBeaune_Ambiance-144-2048x1365.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/03\/Braconnier_MastersBeaune_Ambiance-144-18x12.webp 18w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c13701 e-flex e-con-boxed e-con e-parent\" data-id=\"3c13701\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e29e7b4 elementor-widget elementor-widget-post-navigation\" data-id=\"e29e7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Navigation de publication\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/braconnier.agency\/fr\/work\/vingt-mars\/\" rel=\"prev\"><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Pr\u00e9c\u00e9dent<\/span><span class=\"post-navigation__prev--title\">vingt mars<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Rebranding Masters Historic Racing: a new visual identity positioning the championship as a premium racing and lifestyle brand: the House of Icons.<\/p>","protected":false},"featured_media":2408,"template":"","categories":[7,34,6,13,12,10,14,8],"tags":[],"class_list":["post-2368","work","type-work","status-publish","has-post-thumbnail","hentry","category-art-direction","category-brand-movie","category-branding","category-creative-direction","category-naming","category-photography","category-strategy","category-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Masters - Braconnier<\/title>\n<meta name=\"description\" content=\"Rebranding Masters Historic Racing: a new visual identity positioning the championship as a premium racing and lifestyle brand \u2014 the House of Icons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/braconnier.agency\/fr\/work\/masters\/\" \/>\n<meta property=\"og:locale\" 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