{"id":3322,"date":"2026-09-30T23:02:49","date_gmt":"2026-09-30T23:02:49","guid":{"rendered":"https:\/\/braconnier.agency\/?post_type=news&#038;p=3322"},"modified":"2026-09-30T23:15:30","modified_gmt":"2026-09-30T23:15:30","slug":"liege-is-not-nice-we-crafted-this-city-marketing-campaign-for-greater-liege","status":"publish","type":"news","link":"https:\/\/braconnier.agency\/fr\/news\/liege-is-not-nice-we-crafted-this-city-marketing-campaign-for-greater-liege\/","title":{"rendered":"\"Li\u00e8ge n'est pas sympa\" : nous avons con\u00e7u la campagne de marketing territorial de la m\u00e9tropole li\u00e9geoise"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3322\" class=\"elementor elementor-3322\" data-elementor-post-type=\"news\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3112a0 e-flex e-con-boxed e-con e-parent\" data-id=\"d3112a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d7db5e1 e-con-full e-flex e-con e-child\" data-id=\"d7db5e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd814e4 elementor-widget elementor-widget-heading\" data-id=\"cd814e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\"Li\u00e8ge n'est pas sympa\" : nous avons con\u00e7u la campagne de marketing territorial de la m\u00e9tropole li\u00e9geoise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47a66e8 e-con-full e-flex e-con e-child\" data-id=\"47a66e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f75d4 elementor-widget elementor-widget-text-editor\" data-id=\"d7f75d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/braconnier.agency\/fr\/category\/city-marketing\/\" rel=\"tag\">CIty Marketing<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9d6f20 e-flex e-con-boxed e-con e-parent\" data-id=\"a9d6f20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f9928 elementor-widget elementor-widget-image\" data-id=\"e6f9928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/braconnier_greater-liege_10-1024x683.webp\" class=\"attachment-large size-large wp-image-3200\" alt=\"\" srcset=\"https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/braconnier_greater-liege_10-1024x683.webp 1024w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/braconnier_greater-liege_10-300x200.webp 300w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/braconnier_greater-liege_10-768x512.webp 768w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/braconnier_greater-liege_10-1536x1024.webp 1536w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/braconnier_greater-liege_10-2048x1365.webp 2048w, https:\/\/braconnier.agency\/wp-content\/uploads\/2026\/09\/braconnier_greater-liege_10-18x12.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-948b78a e-flex e-con-boxed e-con e-parent\" data-id=\"948b78a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1ade0f e-con-full e-flex e-con e-child\" data-id=\"c1ade0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bbdd3 elementor-widget elementor-widget-text-editor\" data-id=\"c2bbdd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>On nous a demand\u00e9 d\u2019imaginer une campagne de marketing territorial pour la m\u00e9tropole li\u00e9geoise. Alors on a \u00e9crit \u00ab Li\u00e8ge n\u2019est pas sympa \u00bb sur une b\u00e2che de 250 m\u00b2 en plein c\u0153ur d\u2019Anvers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-954c982 e-con-full e-flex e-con e-child\" data-id=\"954c982\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f04e1e elementor-widget elementor-widget-text-editor\" data-id=\"8f04e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00ab Luik is niet leuk. \u00bb Une affirmation volontairement audacieuse et provocatrice, pens\u00e9e pour bousculer ce que les gens pensent d\u00e9j\u00e0 savoir de Li\u00e8ge.<\/p><p>Mais la provocation n\u2019\u00e9tait que le point de d\u00e9part. Derri\u00e8re cette accroche, nous avons construit une campagne bas\u00e9e sur des faits, des histoires et des preuves concr\u00e8tes de tout ce que Greater Li\u00e8ge a r\u00e9ellement \u00e0 offrir. De quoi transformer la curiosit\u00e9 en une invitation \u00e0 regarder Li\u00e8ge autrement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-045c218 elementor-widget elementor-widget-button\" data-id=\"045c218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/braconnier.agency\/fr\/work\/greater-liege\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u2192 Read the full case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cLuik is niet leuk\u201d is a bold city marketing campaign from Li\u00e8ge, right in the heart of Antwerp.<\/p>","protected":false},"featured_media":3203,"template":"elementor_header_footer","categories":[37],"tags":[],"class_list":["post-3322","news","type-news","status-publish","has-post-thumbnail","hentry","category-city-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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