{"id":3182,"date":"2026-09-17T07:26:59","date_gmt":"2026-09-17T07:26:59","guid":{"rendered":"https:\/\/braconnier.agency\/?post_type=news&p=3182"},"modified":"2026-09-17T07:29:25","modified_gmt":"2026-09-17T07:29:25","slug":"we-made-the-identity-for-our-favourite-videographer","status":"publish","type":"news","link":"https:\/\/braconnier.agency\/fr\/news\/we-made-the-identity-for-our-favourite-videographer\/","title":{"rendered":"We made the identity for our favourite videographer"},"content":{"rendered":"
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We made the identity for our favourite videographer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We made the identity for our favourite videographer. Matthias Krafft has been shooting with us for years, on track and on set, and it was about time his own name got the treatment we give our clients. Here\u2019s Krafft Films, a visual production house with a Germanic accent: engineered, precise, black and grey with one orange.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Krafft filme la vitesse. Circuits, stands, plateaux publicitaires. La marque devait poss\u00e9der les m\u00eames qualit\u00e9s que son travail : pr\u00e9cise, technique, sans aucun artifice. Nous l\u2019avons donc con\u00e7ue comme une pi\u00e8ce m\u00e9canique. G\u00e9om\u00e9trie fixe. Tol\u00e9rances serr\u00e9es. Chaque \u00e9l\u00e9ment a une fonction.<\/p>

Un embl\u00e8me triangulaire inspir\u00e9 des autocollants de contr\u00f4le technique, des \u00e9cussons de comp\u00e9tition et des poin\u00e7ons m\u00e9caniques. C\u2019est l\u2019expression la plus compacte de l\u2019identit\u00e9, et la plus imm\u00e9diate \u00e0 reconna\u00eetre. Deux versions : KRAFFT FILMS, pour le savoir-faire fondateur ; VISUAL PRODUCTION HOUSE, pour refl\u00e9ter une offre plus large. Les proportions, les alignements et les rapports internes sont fixes. L\u2019embl\u00e8me n\u2019est jamais redessin\u00e9.<\/p>

The wordmark states the name. It carries the institutional side of the brand: headers, credits, contracts, anywhere Krafft has to be read before it is recognised. The badge takes the rest. Stickers, patches, garments, car markings. The two can appear together. Neither is ever retyped by hand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u2192 Read the full case study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Matthias Krafft has been shooting with us for years, on track and on set, and it was about time his own name got the treatment we give our clients. Here\u2019s Krafft, a visual production house with a Germanic accent: engineered, precise, black and grey with one orange.<\/p>","protected":false},"featured_media":3121,"template":"elementor_header_footer","categories":[6],"tags":[],"class_list":["post-3182","news","type-news","status-publish","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\nWe made the identity for our favourite videographer - Braconnier<\/title>\n<meta name=\"description\" content=\"Matthias Krafft has been shooting with us for years, on track and on set, and it was about time his own name got the treatment we give our clients. 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